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All Journal UG Journal MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Manajemen Teknologi Proceeding Fakultas Ekonomi JAKSTIK Journal JDM (Jurnal Dinamika Manajemen) Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Journal of Indonesian Economy and Business MIX : Jurnal Ilmiah Manajemen Jurnal Farmasi Sains dan Komunitas (JFSK) JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS EKUITAS (Jurnal Ekonomi dan Keuangan)
Basu Swastha Dharmmesta
Fakultas Ekonomika Dan Bisnis, Universitas Gadjah Mada
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences

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Journal : Gadjah Mada International Journal of Business

 1 
NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR Negara, Danes Jaya; Dharmmesta, Basu Swastha
Gadjah Mada International Journal of Business Vol 5, No 1 (2003): January-April
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (53.074 KB)

Abstract

Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support for the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Significance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers’ normative evaluation can moderate the link between the trait and behavioral aspects of impulse buying.
Antecedents to Intention to Engage in the Online Negative Word-of-Mouth Communication Mardhiyah, Dien; Dharmmesta, Basu Swastha; Purwanto, B. M.
Gadjah Mada International Journal of Business Vol 15, No 2 (2013): May-August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.425 KB)

Abstract

Complaints delivered directly to a firm will not be a problem if they can be handled properly, while the ones that are not disclosed directly to the firm but to a third party or even warnings to others not to use particular products or services, will be negative word-of-mouth communication. It can damage the image of the firm and be very detrimental. The purpose of this study was to analyze the antecedents of intention to engage in negative online word-of-mouth communication that includes dissatisfaction, service importance, success of complaint, complaint benefit, self confidence, altruism, retaliatory intention, and complaint cost. Medical services were selected considering the impact caused by the negligence of the service provider possibly giving rise to negative word-of-mouth communication. The online environment has been considered because of the developments in technology which provide opportunities for consumers to communicate with ach other. In addition, the dissemination of information through online media can spread incredibly widely and rapidly. The samples in this study comprised consumers of medical services who had disappointing experiences in using those services either directly or indirectly. A total of 123 questionnaires were analyzed with multiple regression analysis to test the research hypothesis. The results showed that the factors influencing the intentions behind negative online word-of-mouth communication were success of complaint, altruism, retaliatory intention, and complaint cost.                      
NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR Danes Jaya Negara; Basu Swastha Dharmmesta
Gadjah Mada International Journal of Business Vol 5, No 1 (2003): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (53.074 KB) | DOI: 10.22146/gamaijb.5394

Abstract

Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support for the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Significance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers’ normative evaluation can moderate the link between the trait and behavioral aspects of impulse buying.
Antecedents to Intention to Engage in the Online Negative Word-of-Mouth Communication Dien Mardhiyah; Basu Swastha Dharmmesta; B. M. Purwanto
Gadjah Mada International Journal of Business Vol 15, No 2 (2013): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.425 KB) | DOI: 10.22146/gamaijb.5698

Abstract

Complaints delivered directly to a firm will not be a problem if they can be handled properly, while the ones that are not disclosed directly to the firm but to a third party or even warnings to others not to use particular products or services, will be negative word-of-mouth communication. It can damage the image of the firm and be very detrimental. The purpose of this study was to analyze the antecedents of intention to engage in negative online word-of-mouth communication that includes dissatisfaction, service importance, success of complaint, complaint benefit, self confidence, altruism, retaliatory intention, and complaint cost. Medical services were selected considering the impact caused by the negligence of the service provider possibly giving rise to negative word-of-mouth communication. The online environment has been considered because of the developments in technology which provide opportunities for consumers to communicate with ach other. In addition, the dissemination of information through online media can spread incredibly widely and rapidly. The samples in this study comprised consumers of medical services who had disappointing experiences in using those services either directly or indirectly. A total of 123 questionnaires were analyzed with multiple regression analysis to test the research hypothesis. The results showed that the factors influencing the intentions behind negative online word-of-mouth communication were success of complaint, altruism, retaliatory intention, and complaint cost.                      
The Effect of Push, Pull, and Mooring Factors on Customers’ Switching Intention to Green Cosmetics Asri Sekar Mawar Firdausi; Basu Swastha Dharmmesta
Gadjah Mada International Journal of Business Vol 25, No 3 (2023): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.69863

Abstract

Nowadays, consumption patterns concern consumers since they have negative impacts on environmental sustainability. Marketers have conducted some efforts to create eco-friendly products. This condition has caused research into green marketing to grow significantly. Various studies have been conducted to examine consumers' behavior intentions toward green products. However, the theory applied to explain the phenomenon still has the potential to be developed. Thus, in this study, the researchers examine the consumers' switching intention from conventional cosmetics to green cosmetics, by applying the migration theory and the push-pull-mooring framework. The push factors are explained by the dissatisfaction variable and the low-quality variable. The alternative attractiveness variable explains the pull factor. Meanwhile, the mooring factors are explained by variety-seeking and the unfavorable subjective norm variables. PLS-SEM is used to analyze 198 consumers of conventional cosmetics. The results indicate that the pull factor is the main factor that supports the consumers' switching intention to green cosmetics, and the second is the push factor. Furthermore, the mooring factors are proven to moderate the effect of the pull factor on consumers' switching intention. On the other hand, the mooring factors are not shown to moderate the influence of the push factors on the consumers' switching intention.
Co-Authors Achmad Fudholi Achmad Fudholi Alfian Budi Primanto Alfitman Alfitman Alfitman Alfitman Andriya Risdwiyanto Andriya Risdwiyanto Aritejo, Bayu Aji Asri Sekar Mawar Firdausi B M Purwanto B. M Purwanto B. M. Purwanto Bayu Sutikno Bernardinus Maria Purwanto Candra Wijaya Candra Wijaya, Candra Danes Jaya Negara Danes Jaya Negara Dien Mardhiyah Euis Soliha Florensia Kurnia Puung hendarto, kresno agus Hotniar Siringoringo Hotniar Siringoringo Khusniyah Purwani Khusniyah Purwani Kresno Agus Hendarto Licen Indahwati Darsono Licen Indahwati Darsono Martiyanti, Dwi Mohammad Eko Fitrianto Moira M. M Moeliono Moira M.M Moeliono Monica, Eva Piji Pakarti Prasojo Pribadi Purwanto B.M. Puung, Florensia Kurnia Rahab Bin Tafsir Sahid Susilo Nugroho Shellyana Junaidi Shellyana Junaidi Shine Pintor Siolemba Patiro Suci Paramitasari Syahlani Toto Sugiharto Toto Sugiharto Yulia Arisnani Widyaningsih